Warming up the prospect
Why should the prospect share with us their most urgent needs? What have we done to earn the right to their trust and sharing?
The first 7 steps of the standard sales call focus on earning this right, warming up the prospect, and include:
- research
- agenda
- social and business bonding
- humility
- type 3 consultative knowledge
- our elevator pitch with a visual aid
- the objective
Research includes: tapping proprietary databases through the library and personality assessments. Typical research can be completed in 20-30 minutes.
Business bonding includes: core value alignment as well as testimonial analysis.
For a brief overview of the standard sales call, please click below: